December 4, 2014
by RB

Finding the ‘Sweet Spot’ in Content Marketing

content marketing

The clever mouse gets the cheese, or in this case the ‘chocolate’…where above the ‘white noise’ your content gets favorited, shared or retweeted.  Arriving at the sweet spot where you find a real connection with your audience, is a much coveted place.

The magic can be found in the tribe you have created.  I say ‘create’ because everything you have done up to now has led you to here.  Who you have attracted and engaged with, has been a conscious thought.  Do you resonate with your tribe because of shared values, ideas or interests?

Or did you haphazardly follow just about everyone, drawn in by the popularity contest?

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December 1, 2014
by RB

No one is an Overnight Success…Demystifying the 4 Common Excuses to becoming unstoppable!

Let’s get real here.  No one is an overnight success.

It takes a strategy, hard work and the motivation to stick with it.  It requires a burning passion and the ability to continually learn and grow until you master the skills that will make you a success.

Let’s demystify some of the common excuses  like…I don’t have time, I’m too tired, I don’t have enough money, I’m too old.  Let’s take a closer look at this list.

1. I don’t have time – this is simply not real.

A lack of time is a perception, in reality you have as much time as you need.  The problem is in how you’re using it?  That is, until you drop dead and then you can officially say you have run out of time.  Well guess what, you’re not dead yet!  That means you’ve got plenty of time to start working on your dreams.

Yes, you may have to keep working in your day job for a while and spend your nights and weekends pursuing your dream.  If you have the passion alive and fired up…it’s always do-able.  You need to ask yourself, how much do you want it?

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